Privacy Policy explanation

(automatically translated from german version)

1. Collection of technical data through the use of the website

a) The use of the website is possible for anyone without registration, registration, etc.

b) Log data on web server

The Guggach AG website collects a series of general data and information each time the website is accessed by an affected person or an automated system. This general data and information is stored in the log files of the server. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the internet page from which an accessing system accesses our website (so-called referrers), (4) the sub-web pages which can be accessed via (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used in the event of attacks on our information technology systems.

When using this general data and information, Guggach AG does not draw conclusions about the data subject. Rather, this information is required to (1) correctly deliver the contents of our website, (2) to optimize the content of our website and to advertise it, (3) to ensure the continued functioning of our information technology systems and the technology of our website, and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyberattack. Guggach AG evaluates this anonymously collected data and information on the one hand statistically and further with the aim of increasing data protection and data security in our company in order to ultimately ensure the best possible level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by an affected person. This is our legitimate interest in the processing of data within the meaning of Art. 6 para. 1 lit. f GDPR.

c) Cookies

The websites of Guggach AG use cookies. Cookies are text files that are stored and stored on a computer system via an Internet browser.

By using cookies, Guggach AG can provide users of this website with more user-friendly services that would not be possible without the cookie setting. We use cookies, for example, to temporarily save your selected entries when filling out a form on the website, so that you do not have to repeat the entry when calling up another sub-page. Cookies may also be used to identify you as a registered user after you have registered on the website without having to log in again when you access another subpage.

The data subject can prevent the setting of cookies through our website at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

 d) Google Analytics (tracking)

The controller has integrated on this website the component Google Analytics (with anonymization function).

The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

Google Analytics is a web analytics service. Web analysis is the collection, gathering and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website an affected person has come to a website (so-called referrers), which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. A web analysis is mainly used to optimize a website and cost-benefit analysis of Internet advertising.

The purpose of the Google Analytics component is to analyze visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile for us online reports that show the activities on our websites. This anonymous information helps us to optimize the structure, content and design of the websites.

Google Analytics uses a cookie on the information technology system of the person concerned. What cookies are and how you can disable them has already been explained above. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component to submit anonymous data to Google for online analysis purposes.

The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.

Additional information and Google's privacy policy can be found at and . Google Analytics is explained in more detail at .

e) Google Remarketing

The controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that allows a business to show advertisements to such internet users that have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-friendly advertising and thus allow Internet users to display interest-based ads.

The Google Remarketing Services company is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to show interest-based advertising. Google Remarketing allows us to display ads through the Google Network or view them on other websites tailored to the individual needs and interests of Internet users.

Technologically, this service is based on Google Analytics cookies (see above).

2. Content of the website of Guggach AG

The content of our website has been carefully prepared and checked several times, but we assume no liability for the topicality, correctness and completeness of the information provided. Claims for damages for the use or non-use of the information or for the use of incorrect or incomplete information are excluded. All offers are non-binding. We reserve the right to change, supplement or delete the offer or parts thereof without prior notice or to cease publication of the website temporarily or permanently.

The content and programming of our website are protected by copyright and ancillary copyright. Any duplication - also in extracts - and public reproduction, especially the copying of texts, graphics and photos, is prohibited without our prior written consent.

3. Storage and exchange of personalized data

a) Requirement to store, process data

We clarify that the provision of personal information is in part required by law (such as tax regulations) or may result from contractual arrangements (such as details of the contractor). Sometimes it is necessary to conclude a contract that an affected person provides us with personal data, which must be subsequently processed by us. For example, the data subject is required to provide us with personal information when our company enters into a contract with her. Failure to provide the personal data would mean that the contract with the person concerned could not be closed.

For inquiries or bookings, we need at least the full name, date of birth, address, contact details, ID number and arrival or departure date. In addition, further information may be required, such as phone number, company name, tax code, bank account details or credit card information.

The mandatory fields on our contact and booking form on our website are marked with a "*". By submitting the form, you consent to us to process and store this data for our business tick.

b) Automated decision-making

As a responsible company we refrain from automatic decision-making or profiling.

c) transfer of data to third parties

We only disclose your personal data if you have expressly consented to a legal obligation to do so (eg. government registration) or if this is necessary to enforce our rights, in particular to enforce claims arising from the contractual relationship. In addition, we pass your data on to third parties, as far as this in the context of the use of the website and the contract (including outside the website), especially the processing of your bookings is required.

Finally, we will forward your credit card information to your credit card issuer and credit card acquirer when making a credit card payment on the website. If you decide to pay by credit card, you will be asked to enter all the necessary information. The legal basis for passing on the data lies in the fulfillment of a contract pursuant to Art. 6 para. 1 lit. b GDPR. Regarding the processing of your credit card information by these third parties, we ask you to also read the terms and conditions and privacy policy of your credit card issuer.

d) storage duration

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the deadline, the corresponding data are routinely deleted or anonymized, as long as they are no longer required to fulfill the contract.

4. Legal bases and information

For Swiss citizens, the provisions of the Federal Data Protection Act (DSG) can be found at:  

For persons who are in the European Union the regulations of the basic General Data Protection Regulation (GDPR) are valid. All details can be found at

Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6(1) lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of inquiries concerning our products or services. Is our company subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing operations which are not covered by any of the abovementioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

The following information from the GDPR is explicitly mentioned:

a) Right of access, correction, erasure and restriction of processing

You have the right to receive information about the personal data that we store about you on request. In addition, you have the right to correct inaccurate data and the right to delete your personal data, as far as there is no statutory storage obligation or an authorization requirement that allows us to process the data.

You can reach us for the aforementioned purposes via the official e-mail address or the contact page. We may, at our sole discretion, require proof of identity to process your requests.

b) Protection of the data

The protection of personal data is an important corporate principle at Guggach. This is u.a. through training and the commitment of all employees and external service providers to data privacy and compliance with data protection requirements.

All technical and organizational, physical and logical facilities and measures in the area of ​​data protection, IT and information security serve to protect against damage, destruction and unauthorized access to stored data and to achieve the confidentiality, availability and integrity protection goals.

The personal data is collected for security using an encrypted "Transport Layer Security" (TLS / SSL) connection (identified at the beginning of the Internet address with "https: //" at the top of the address bar of the Internet browser).